Standalone business / Home services
Renovetted
A trust-first renovation marketplace for high-anxiety home projects.
A live standalone business in the renovation market, where customer acquisition depends on trust, clarity, proof, and reducing the perceived risk of taking the first step.
Status
Live
Timeline
Live and getting traction
Domain
Home services
Why
Standalone business

Stack
Languages, services, data sources, and operating pieces behind the build.
Code Proof
What The Build Actually Contains
LOC
31k+
Source files
148
Motion
B2C2B
Surface
Trust
Product proof

Implementation
Code Behind The Surface
Qualifying a high-intent project
tsThe core move behind the product surface.
const leadQuality = scoreRenovationRequest({
projectType,
timeline,
budgetRange,
homeownerConcerns,
scopeClarity,
});Product Model
tsThe useful answer has to be modeled before the UI can make it obvious.
type ProductSurface = {
input: "Home services";
signal: "How do you make a high-consideration renovation decision feel safe enough for a home";
proof: string[];
};
const surface: ProductSurface = {
input: "Home services",
signal: "Education, scope clarity, and fit signals before the conversion ask.",
proof: [
"Trust-led positioning",
"Renovation project intake",
"Contractor-fit framing",
"Consumer education surface"
],
};Hard Part
tsEvery build has a constraint: data quality, workflow shape, trust, speed, or operational risk.
const constraint = {
project: "Renovetted",
status: "Live",
category: "Standalone business",
hardPart: "This is where performance marketing and product design meet. Conversion gets easier when the product itself re...",
};
shipSurface(constraint);Project Logic
Why This Exists
The point is not to show another screen. It is to show the gap, the build constraint, and the proof of work.
Mission
How do you make a high-consideration renovation decision feel safe enough for a homeowner to start?
Renovation demand is abundant, and trust is the bottleneck. Consumers are trying to avoid regret, bad contractors, unclear scopes, and expensive surprises.
Build
What Had To Work
I built the early product surface around qualification, education, and trust signals rather than a generic lead form.
Why It Matters
Trust before lead capture
Turns renovation anxiety into a clearer trust path before the homeowner becomes a lead.
Hard Parts
Make The Signal Useful
Make a stressful consumer decision feel specific, credible, and safe enough to start.
Turn The Work Into A System
I built the early product surface around qualification, education, and trust signals rather than a generic lead form.
Prove The Wedge
This is where performance marketing and product design meet. Conversion gets easier when the product itself reduces anxiety and makes the next step feel lower risk.
Decisions
Next Move
I would test segment-specific landing pages, measure intake completion by renovation type, and build a qualification loop that improves contractor matching quality over time.
Tell Me About Your Project
Bring Me The Bottleneck.
I’ll Build The Answer.
Tell me what people are trying to do, where the current path breaks, and what kind of useful answer should exist.
Market Gap
Demand exists, but the answer is missing.
Workflow Drag
The work is still too manual, slow, or scattered.
Product Wedge
A small surface could prove the larger opportunity.