Standalone business / Home services
Renovetted
A trust-first renovation marketplace for high-anxiety home projects.
A live standalone business in the renovation market, where customer acquisition depends on trust, clarity, proof, and reducing the perceived risk of taking the first step.
Status
Live
Timeline
Live and getting traction
Domain
Home services
Why
Standalone business
Stack
Languages, services, data sources, and operating pieces behind the build.
Code Proof
What The Build Actually Contains
LOC
31k+
Source files
148
Motion
B2C2B
Surface
Trust
Product proof
Implementation
Code Behind The Surface
Qualifying a high-intent project
tsThe core move behind the product surface.
const leadQuality = scoreRenovationRequest({
projectType,
timeline,
budgetRange,
homeownerConcerns,
scopeClarity,
});Product Model
tsThe useful answer has to be modeled before the UI can make it obvious.
type ProductSurface = {
input: "Home services";
signal: "What makes a high-consideration renovation decision feel safe enough for a homeowner";
proof: string[];
};
const surface: ProductSurface = {
input: "Home services",
signal: "Education, scope clarity, and fit signals before the conversion ask.",
proof: [
"Trust-led positioning",
"Renovation project intake",
"Contractor-fit framing",
"Consumer education surface"
],
};Hard Part
tsEvery build has a constraint: data quality, workflow shape, trust, speed, or operational risk.
const constraint = {
project: "Renovetted",
status: "Live",
category: "Standalone business",
hardPart: "This is where performance marketing and product design meet. Conversion gets easier when the product itself re...",
};
shipSurface(constraint);Project Logic
Why This Exists
The useful part is the path: what was broken, what I built, and where the leverage showed up.
Mission
What makes a high-consideration renovation decision feel safe enough for a homeowner to start?
Renovation demand is abundant, and trust is the bottleneck. Consumers are trying to avoid regret, bad contractors, unclear scopes, and expensive surprises.
Build
What Had To Work
I built the early product surface around qualification, education, and trust signals rather than a generic lead form.
Why It Matters
Trust before lead capture
Turns renovation anxiety into a clearer trust path before the homeowner becomes a lead.
Hard Parts
Make The Signal Useful
Make a stressful consumer decision feel specific, credible, and safe enough to start.
Turn The Work Into A System
I built the early product surface around qualification, education, and trust signals rather than a generic lead form.
Prove The Wedge
This is where performance marketing and product design meet. Conversion gets easier when the product itself reduces anxiety and makes the next step feel lower risk.
Decisions
Proof
Live artifact with inspectable product surface, implementation details, and proof points.
LOC: 31k+
Source files: 148
Motion: B2C2B
Trust-led positioning
Renovation project intake
Contractor-fit framing
Tell Me About Your Project
Bring Me The Bottleneck.
I’ll Build The Answer.
Tell me what people are trying to do, where the current path breaks, and what kind of useful answer should exist.
Market Gap
Demand exists, but the answer is missing.
Workflow Drag
The work is still too manual, slow, or scattered.
Product Wedge
A small surface could prove the larger opportunity.