Dan Trapp

Standalone business / Home services

Renovetted

A trust-first renovation marketplace for high-anxiety home projects.

A live standalone business in the renovation market, where customer acquisition depends on trust, clarity, proof, and reducing the perceived risk of taking the first step.

Status

Live

Timeline

Live and getting traction

Domain

Home services

Why

Standalone business

Renovetted home services marketplace interface
Trust-first renovation marketplaceLive

Stack

Languages, services, data sources, and operating pieces behind the build.

Next.jsTypeScriptPythonMarketplace research

Code Proof

What The Build Actually Contains

LOC

31k+

Source files

148

Motion

B2C2B

Surface

Trust

Product proof

Renovetted home services marketplace interface
Trust-first renovation marketplace

Implementation

Code Behind The Surface

Qualifying a high-intent project

ts

The core move behind the product surface.

const leadQuality = scoreRenovationRequest({
  projectType,
  timeline,
  budgetRange,
  homeownerConcerns,
  scopeClarity,
});

Product Model

ts

The useful answer has to be modeled before the UI can make it obvious.

type ProductSurface = {
  input: "Home services";
  signal: "How do you make a high-consideration renovation decision feel safe enough for a home";
  proof: string[];
};

const surface: ProductSurface = {
  input: "Home services",
  signal: "Education, scope clarity, and fit signals before the conversion ask.",
  proof: [
  "Trust-led positioning",
  "Renovation project intake",
  "Contractor-fit framing",
  "Consumer education surface"
],
};

Hard Part

ts

Every build has a constraint: data quality, workflow shape, trust, speed, or operational risk.

const constraint = {
  project: "Renovetted",
  status: "Live",
  category: "Standalone business",
  hardPart: "This is where performance marketing and product design meet. Conversion gets easier when the product itself re...",
};

shipSurface(constraint);

Project Logic

Why This Exists

The point is not to show another screen. It is to show the gap, the build constraint, and the proof of work.

Mission

How do you make a high-consideration renovation decision feel safe enough for a homeowner to start?

Renovation demand is abundant, and trust is the bottleneck. Consumers are trying to avoid regret, bad contractors, unclear scopes, and expensive surprises.

Build

What Had To Work

I built the early product surface around qualification, education, and trust signals rather than a generic lead form.

Why It Matters

Trust before lead capture

Turns renovation anxiety into a clearer trust path before the homeowner becomes a lead.

Hard Parts

Make The Signal Useful

Make a stressful consumer decision feel specific, credible, and safe enough to start.

Turn The Work Into A System

I built the early product surface around qualification, education, and trust signals rather than a generic lead form.

Prove The Wedge

This is where performance marketing and product design meet. Conversion gets easier when the product itself reduces anxiety and makes the next step feel lower risk.

Decisions

Trust-led positioning
Renovation project intake
Contractor-fit framing
Consumer education surface

Next Move

I would test segment-specific landing pages, measure intake completion by renovation type, and build a qualification loop that improves contractor matching quality over time.

Tell Me About Your Project

Bring Me The Bottleneck.
I’ll Build The Answer.

Tell me what people are trying to do, where the current path breaks, and what kind of useful answer should exist.

Market Gap

Demand exists, but the answer is missing.

Workflow Drag

The work is still too manual, slow, or scattered.

Product Wedge

A small surface could prove the larger opportunity.

Quick Note