About

I’ve worked in performance marketing and startup growth for 26 years, across more than 30 startups. That work spans paid acquisition, SEO, analytics, and marketplaces.

My recent open-source contributions include performance optimizations in Netflix VMAF, Amazon Ion, and AuthZed SpiceDB, and a symbol-search fix in Meta Pyrefly.

I also build applications and developer tools, including TrialLayer, MCP Wiretap, and an unofficial reader for PostHog’s handbook.